Gamme LEGO DOTS : c’est bientôt terminé !

Mauvaise nouvelle pour les fans de la gamme LEGO DOTS et autres amateurs de mosaïques de petites pièces colorées, LEGO vient d’annoncer que la gamme va tirer sa révérence cette année.

Une demi-douzaine de sets LEGO DOTS sont sortis en janvier 2023, il reste encore une dernière vague de nouveautés à venir en mars prochain. Ce sera ensuite terminé, et les sets existants resteront normalement encore disponibles jusqu’à la fin d’année .

LEGO laisse néanmoins la porte entrouverte, et précise que cette approche à base de petites pièces sera simplement réintégrée dans d’autres thèmes du catalogue. Il existe effectivement déjà une boite LEGO DOTSsous licence Disney au catalogue (41964 Mickey Mouse & Minnie Mouse Back-to-School Project Box), et les rumeurs évoquent aussi l’utilisation de la licence Harry Potter cette année.

After careful consideration, we have decided to exit the LEGO® DOTS theme and integrate tile-based play into other themes within our portfolio.

January and March launches of LEGO DOTS novelties will go ahead but also be our last on this theme, with all current items from 2022 remaining active in the product line up until the end of the year.

LEGO DOTS was launched in March 2020 with the ambition to connect with kids through their passion for arts & crafts – looking at encouraging self-expression and to attract new builders to the LEGO brand. It was a completely new style of building which used brightly coloured tiles to ignite creativity with LEGO fans, in a fun and unique way.

Whilst seeing great appetite for this type of proposition and playing a key role in retaining kids in the LEGO brand, we also recognise the challenges of establishing LEGO DOTS as a long-term brand in the arts & crafts category.

We will refocus our attention on ensuring elements of tile-play live on across other areas of the business. We know there is still a huge appeal from the arts & craft community, and we want to ensure there are opportunities for kids who love the play proposition to still enjoy building in this way. We can also confirm this discontinuation will not affect our business direction on similar themes like LEGO Art and we look forward to more exciting launches in the future.

We want to thank all our LEGO DOTS fans who inspired us with their creativity!

â–º Retrouvez la gamme LEGO DOTS sur la boutique en ligne officielle LEGO.